(1) Understanding Drop Shipping
What Is Drop Shipping
When people find our articles, it is because they have an interest in drop shipping. Everywhere that you look, it seems like there is some type of marketing guru who is trying to convince you that your millions will come from the drop shipping industry.
Of course, there are several people who have made millions utilizing dropship products, but it takes a level of complexity, skill development and information that the average person simply does not possess. We do not say this to intimidate you, or to run you away from the industry, but instead to suggest that training is needed.
The question then becomes, what is drop shipping? Drop shipping is a way to run a business where you do not have to own a physical store, you do not have to take possession of any inventory, instead, a customer orders something from you, then you order it from your supplier and the suppliers send it to them.
All of this can be easily automated over the Internet so that you do not have to do any manual ordering of product from your supplier. It is a very low overhead and easy way to get involved in the billion-dollar e-commerce industry.
–Going Deeper with Examples
Drop shipping businesses are all around. You cannot search on the Internet without running into a drop shipping business. Matter of fact, every time you go on to Amazon you will find hundreds if not thousands of drop shipping businesses.
Every time you go to Google, if you search for a product, you will find many businesses who dropship. Drop shipping is quite an ordinary thing, it is not exotic at all, it is a proven business strategy that works. What it is not is a paint by numbers method to make money. It does take quality information, hard work and a little bit of understanding about Internet marketing.
–Why Is It Important?
What is drop shipping so important and why do so many people want to know what is drop shipping? It is important because it is a mainstay business model of the Internet. It is a quick way to enter the business world. It’s important because it is a great way for manufacturers and distributors to make money from their products. It is a great way for people who do not have a lot of money to order a lot of products and keep a large inventory to make money. It is a very efficient way to run an e-commerce website.
–How to Get Started
Getting started is one of the most important things and how you build your foundation will make or break your entire Internet business experience. The drop shipping business model is one that takes a lot of consideration. Of course, anyone can start a website overnight and then hope to find a supplier who can provide the products that they need.
It sounds all good and dandy, but to have a business that continues to make money each and every day, even while you sleep, it takes understanding a lot more it takes doing research, it takes finding the right training and putting in the necessary time to acclimate yourself to all that is required.
–Have a Budget
One thing that you need to know is that although you do not need to be rich to start a drop shipping business, you do need to have some money. You need a working budget because different suppliers have different ways in which you pay for products from them.
With some suppliers you can transfer payment directly via your customer, other models might require an on file credit card or bank account, in which they deduct money from every time a product is ordered, with other more manual models you might have to manually purchase product. Beyond the idea of how product and supply will be paid for, one of the most important expenses that you will have is your marketing budget. Your business will be absolutely unsuccessful if you do not have a marketing budget.
What are the likely problems that a new person who is entering the drop shipping universe will have? The number one problem you have is lack of information, you likely do not have any Internet marketing skills. You likely do not have any relationships with any suppliers.
You probably do not know how to properly reach the demographic most likely to buy your product. It might sound like there are a ton of things going against you, yet realize that these are all things that you can learn. Learning these things are part of the process, a necessary process to make money.
The investment that you make in the learning these things, pay for themselves over and over throughout the lifespan of your career as an Internet marketer or a dropship professional. These skills are very much transient and can be applied to many different business models. It is like going to digital business University and receiving your graduate degree.
(2) Spy on Smaller Successful Dropship Businesses
–Your Competition Will Help You
Some of the most fundamental lessons that you can learn when it comes to drop shipping is that your competition can and will help you. Of course, they will not willingly tell you all of their methodology, but instead learn a lot by just watching them, watching the products that they advertise, watching the changes on their website, paying attention to their advertisements, paying attention to what other people have to say about them. You can learn a lot via observation. It is one of the most important skills that you need in business.
–Success Leaves Behind Clues
One of the main underlying ideas that comes from watching your competition is that success leaves behind clues. Everything that a successful person in the drop shipping industry does is done for a very specific reason.
Most importantly the things that they continue to do are things that are known to work. Some people have a fear of competition, if you talk to a layperson about any business, not just drop shipping but any idea, they immediately think that just because someone else has the idea that it is no longer profitable.
In their myopic mind, Burger King and McDonald’s cannot exist together, Apple and Google cannot exist; the biggest lesson that these people have not learned is that Competition Creates Markets and It Allows You to Know What Is Possible. Someone else executing your idea is one of the best things for you, especially in an industry that has room for a lot of people. Learn from the competition and it will make you profitable.
–Borrow, Recreate, and Profit
The idea of a learning from your competition is not just to steal every idea that they have, borrow a few ideas, re-create it, turn it into your own thing and make profits. It’s all about finding out what works and putting your own spin on it. Competition is what capitalism is all about. Imagine being in a world where only one person could sell you a particular item, imagine how they could price gauge people, imagine how you are stuck with only the options that they are willing to offer you. The more companies fighting for customers money, the better it is for customers. So, you are adding value.
–Who Are Their Customers
One very important thing to pay attention to is who their customers are. Who are these people, what demographic are they, what are they looking for? Are they going after a demographic that has a lot of money, that is willing to spend, is it the magical demographic of upper middle-class people who have at least $700 left over every month that they’re willing to spend with little care purchasing products on the Internet and other places?
Where is the money, observing and spying on your competition allows you to figure out these things. Later on, AB split marketing strategies will also let you know who the buyers are, what they want, what they need to hear from you and how to keep them as a long-term customer.
–Add Value to The Same Demographic
So, once you find out who the profitable demographic is via the information learned from the success of your competitors, you might also want to figure out ways that you can add value to that same demographic. It might be selling the same products but a little bit different, you might change the message and, you might find out that there are other items that this demographic but also more. So, you then go to your supplier or find a new supplier who has the type of things that these people are looking to purchase and set up a dropship business just to get them those things.
–Where You Start vs Where You Finish
Where you start versus where you finish. This is a very important concept. Some people might have the false idea that only focusing on spying on the competition you have no room to create your own ideas, to develop your own skills and to separate yourself from the pack.
That cannot be any further from the truth. If you read carefully what we have talked about, it is all about using this information just to discover fundamental ideas, but not to rest on your laurels instead to generate new strategies, new marketing ideas, figuring out how to provide different products that specific demographics will purchase and so on.
If anything, your foundation needs to be based on understanding how to identify niche groups of people, people who are willing to buy, understanding what they buy, understanding their mindset, understanding how to create relationships with suppliers and basically learning core fundamental marketing skills because you can use those skills in any industry. So, build a very strong foundation.
(3) Finding a Supplier
–How to Find a Supplier
Finding a supplier is not the most difficult thing but not all suppliers will have you. The first way that you can find a supplier is simply by looking at the products that other people are marketing and search for the supplier. Alternatively, you can join different clubs, wholesale clubs, dropship groups, and easily find a host of suppliers.
Meeting requirements sometimes is about establishing yourself. In the beginning, probably is not a thing you need to focus too much on but as you grow you will. Consequently, at that point you probably will meet all the requirements. Some might want to see that you are established, that you have a quality website running that you are profitable. You won’t find this too often but with some types of products you will find this and it is something that you will have to navigate.
–Use Your Competition’s Supplier
You could simply focus on using the suppliers that your competition uses and just repackaging, rebranding, creating different marketing narratives, or not doing much different, and just marketing in a different way using the same exact products. Later in your career, establish a relationship with suppliers, you can actually change the packaging and also get into product development. Sometimes this is just as simple as making minor changes that payoff huge when it comes to marketing because your products will be different than everyone else who is copying after each other.
–Have a Backup Supplier
Maybe not an immediate lesson, but having a backup supplier is very important. All kinds of things can happen in the supply chain. There can be a slowdown, you might want to get into different products, so having a list of suppliers can offer all different kinds of products is very important. It means no downtime once you get things up and running.
–Constantly Search for New Suppliers
Stay fresh with plenty of new ideas, continue to look at the world, what people are interested in and figure out ways to create marketing narratives and promote new products. Perhaps even promoting in a new way. Your ability to do that will keep you in the game for a very long time. Always keep out a look for new suppliers and who can supply you with all different kinds of interesting products.
Perhaps one of the most yet understated things, is that you need to provide value. Value can be defined in many ways. Focus on the customer, kind of things that they’re looking for, the type of products that can be useful both in utilitarian and entertaining ways. Make your marketing all about value as well, and you will find that you will attract more customers than your competition.
(4) Drop Shipping Takes Creativity
Realize that more than anything you are a marketer. Your job is to understand people and what they are looking for. You might think that you are in the drop shipping business, you really are not. You are in the giving people what they want, but they did not know that they wanted but now do; what they need and what will interest them business.
So, your job is to understand people as a marketer, how to get in front of them, how to market to them, how to understand them. Luckily with modern advertisement platform such as the various pay per click platforms that you can find on Google and Facebook, it is easy to run analytics and truly understand a lot about people.
–Find and Profit from Different Niches
Do not be a one trick pony as you enter your career as a dropshipper. Explore a myriad of niches, learn how to market to a variety of people, keep your eye out for what is popular and what people will want.
–Very Few Things Last
You must know that very few things last forever. The product that was hot for four months straight, that you made a ton of money promoting, in the next few weeks it might become a dud, it might no longer be profitable, not as many people might want it. It is because of this that you have to always be on the lookout for new products and new things to market.
–Content is King
Another note on marketing, content is king. A lot of people mistake dropship as only about the product and that is it. But how you create the content around the product is very important. How you advertise and how you market is important. Two people marketing the same dropship product will have different rates of success simply based on how they use content.
–Copywriting Like a Pro
Content might simply be the way in which you write about your products, the way that you describe them, the things that people read when they research a product and when they take a look at what you have to offer. Your ability to write quality copy, and it is a very foundational marketing skill to have. You need to learn or hire someone who has this skill. Remember drop shipping is marketing, it is understanding people and connecting them with things that they will find value in having.
(5) How to Use this Article
–Not Entertainment or Infotainment
The problem with writing an article like this one, one that is 3000 words long, is not that people will not read it; it is that more people will read this information and not put it into positive action than those who will. People who actually make an effort to become successful is actually very low. This article is not about entertainment and it definitely is not about infotainment. It is instead about giving you a foundation of what you need to do next. It is all about you deciding to take immediate action after reading it.
–Not Get Rich Quick
Realize that your success might be slow, what a scary thing for someone who has zero interest in creating a real business. But if you are in this for the long run, you will understand that the process is very important.
–Respect the Process
About the process, respect it. Everything worthwhile in life has a learning curve. If drop shipping were such an easy thing, if you could become a millionaire overnight, then there wouldn’t be enough room for anyone to make money. Scarcity drives profits. We are not talking about scarcity of opportunity and profit or room for people to make money, but scarcity of skill set. That is what people do not have, the majority of you do not have the foundational skills to make things happen.
–Seek Top Tier Training
Because you do not have the right skill set to properly run a drop shipping business, because you are not a professional Internet marketer, because you have not spent the last few years running marketing campaigns, some of them being successful and some of them not working out, you need to look for top-tier training. You need to find someone who’s offering a course or one on one training that will teach you the skills, that will give you a step-by-step process on how to start. But realize that how you start is not how you will finish.
–Make a Step Towards Success
From here, jump immediately into action. Don’t spend too much time thinking about what you have read, instead find the right resources. Find the right training, make sure that your finances are in order, learn everything that you can, begin researching suppliers and taking a look at all the drop shipping companies that you see doing business. Take notes and learn.
Take action, take action take action. If you do the above you will find yourself full of new skills that you can use anywhere. Also you will find yourself in position where you will be able to run a successful drop shipping business. For anyone who is wondering what drop shipping is and how to implement the skills that are needed, this is how. This is the absolute best way to build the foundation for profits in this industry.