What Is Ecommerce Business
Ecommerce is like the new kid on the block. Every business is now trying to have a piece of this cake. Why is that? What is eCommerce business? Why is every business in a rush to get into this market?
Ecommerce is a shortened phrase that stands for electronic commerce. It involves the buying and selling of goods and services primarily through the internet. Transactions are done online. The eCommerce world involves a lot of other activities too.
Any type of business that can be transacted electronically falls into this category. Businesses, customers, suppliers, and government agencies are some of the parties that are involved in eCommerce. These parties either buy or sell goods and services. Transmission of funds or data electronically is involved in eCommerce.
Ecommerce has experienced tremendous growth since the dawn of the internet. The internet has enabled many businesses to tap into this space. It has also given many small businesses a competitive edge over more established businesses.
When going about the question of what is eCommerce business, you need to realize that eCommerce exists in many forms. There are different options that business owners may opt for when running eCommerce businesses. E-commerce businesses can be differentiated by the type of products sold, who these products are sold to, and where they are sold. Ecommerce business transactions may occur in forms such as consumer-to-consumer, business-to-consumer, business-to-business, and consumer-to-business.
Types Of eCommerce
• Business-to-Business (B2B)
This form of eCommerce transaction involves the exchange of products or services between businesses. Customers aren’t involved in B2B transactions. Manufacturers, retailers, and suppliers that provide other businesses with products fall under this category.
Most B2B sales are usually automated. For instance, a manufacturer may make an automated purchase of parts needed in assembly work. These parts are sourced from another business. They are purchased in bulk by placing an order.
Electronic tracking of inventories is also done in B2B transactions. Price tracking is automated ensuring that businesses are aware of any fluctuations in prices. Systems can be programmed to make purchases once products reach a certain price. This helps businesses lower their expenses.
• Business-to-Consumer (B2C)
B2C is the retail section of eCommerce. Here, businesses sell their products or services directly to consumers. Both digital and physical products can be sold to consumers in B2C transactions. Retailers or eCommerce retailers sell their goods to final consumers.
Many businesses are opening up virtual storefronts to tap into this market. Websites and apps are being developed to make these transactions much easier. Buyers are just mouse clicks away from purchasing their favorite baseball T-shirts or a pair of sneakers. Sites such as Amazon and Alibaba are examples of businesses that dominate the B2C market.
• Consumer-to-Consumer (C2C)
C2C is the type of eCommerce where products, services, or information are traded among consumers. Generally, third parties are involved in these types of transactions. Online auctions where a consumer posts an item that another consumer can opt to buy are popular on sites such as eBay and Craiglist.
Online auctions give a consumer a wide market for his or her goods. Consumers also find lots of products being sold by other consumers online. Consumers get the chance to price check and compare the prices of different products.
• Business-to-Government (B2G)
This type of eCommerce business involves the selling of products or services to government agencies. When a business sells office furniture, specialized software, or uniforms to a government institution, it is considered as a B2G transaction.
M-Commerce is the short form for “mobile commerce.” B2C transactions mainly depend on m-commerce. The rapid penetration of mobile devices has facilitated the growth of m-commerce. This has opened new avenues for both businesses and customers to transact with each other.
Electronic ticketing is one of the most popular forms of m-commerce. Movie tickets, air tickets, and sporting event tickets can be booked through mobile apps. The electronic version of such tickets can be downloaded once a purchase is complete. Such tickets are scanned just like paper tickets. M-commerce reduces the time that people spend on queues to purchase tickets.
Most eCommerce businesses tend to only sell their products on one of these categories. Still, the question of what is eCommerce business doesn’t limit them to only one category. An eCommerce business many sell products or services in more than one of these categories. An eCommerce business should first understand its market and products. This helps in making marketing decisions, markup decisions, branding, and overseeing shipping procedures.
Important Aspects Of Ecommerce
Ecommerce businesses are nothing like traditional businesses. Businesses have now found ways to adapt to changing times of the internet age. When answering the question of what is an eCommerce business, you need to understand the important aspects of eCommerce. A successful eCommerce business needs to implement the following important aspects:
• Transaction security
Every eCommerce business needs to ensure that transactions carried out on its website or app are completely secure. This creates confidence while customers are engaging in transactions. Visitors to eCommerce platforms should be able to safely input their credentials, credit card information as well as shipping details. Secure online payments should be enabled.
• Payment getaway
Payment getaway services need to be integrated with your eCommerce business for it to be successful. This ensures that you are able to accept online payments. Incorporation of these services guarantees that credit/debit cards can be processed. Your bank is linked to these payment getaways through your merchant accounts.
• Software and Applications
For the seamless running of an eCommerce business, different software products need to be purchased. There are also eCommerce applications that can be bought to help you run your online business. Some of these applications are open-sourced. They are available for free.
• Look and feel
Another important aspect of eCommerce is a platform’s aesthetics. This is critical in eCommerce success. An eCommerce business needs an interface that is interactive and appealing. This ensures visitors spend more time on your site or mobile application. This can help you beat your competition.
• Easy checkout process
Ecommerce businesses need to have checkout processes that don’t involve a lot of hustle. Checking out should be a quick and trouble-free process. Ideally, this process should be on one page. Customers get frustrated when they are forced to leave an eCommerce site to make payments then come back to proceed to check out. Many customers may not return.
• User-friendly navigation
E-commerce businesses need to have websites and applications that offer seamless navigation. The user experience needs to be rewarding. Customers should come back to your site once again. Categories should be properly named and items properly displayed within their appropriate categories. Users should get to the home page or find contact information easily. Also, an eCommerce business needs to ensure its platforms are mobile-friendly to take advantage of mobile phone customers.
Online business owners should not just be asking, “What is eCommerce business?” They should ask themselves, “What are the important aspects of an eCommerce business?” Business owners need to ensure that their online businesses take careful approaches to the implementation of these aspects.
Proper implementation of these aspects in an eCommerce business can give the business owner a competitive advantage. This can ensure that your business is the first destination for customers. These customers can be other businesses, end customers, suppliers or government agencies.
The rise of eCommerce has seen both manufacturers and customers benefit. Manufacturers are able to access a wider market while consumers can enjoy lots of products from different manufacturers. Services and information can also be easily bought or sold online. Lastly, eCommerce has given small businesses a chance to tap into the large pool of online customers.