Attraction marketing is a method that focuses on drawing customers and clients to your business by offering valuable information about a product or service, aiming to educate and create personal connections rather than just selling. Attraction marketing is an inbound marketing strategy that emphasizes trust and the relevance of a product to the customer’s life, which can boost sales, grow a business, and enhance brand recognition. This form of marketing often leverages various channels, like email and SMS, following an opt-in by the recipient, and aims to provide value and awareness without a direct sales pitch, differentiating itself from more traditional, aggressive sales tactics.
It is taking all of your efforts and focusing them on making your brand more appealing to potential customers. The idea is to set your brand apart from others by pinpointing all of the things that make it more attractive. A key component of this type of strategy is making sure that you let potential customers know why they need to do business with you as opposed to all of the others. Once people are attracted to your business and the products and services that are being offered, this will translate to more sales and an increase in revenue.
It is not new, and it has been around for many years. It refers to communication to others in a way that they’ll find attractive or appealing. For example, if you speak with someone in an articulate way and it impresses them and entices them to learn more or buy something from you, then you have basically did attraction marketing.
In fact, it’s been around ever since salespeople have been doing door-to-door sales, making telemarketing calls and other forms of traditional selling.
It’s all about persuading someone to do what you want them to do, whether it’s to download something, buy a product/service or fill out an online form to learn more about whatever you’re trying to market. It’s all about making yourself and product appealing. The bottom line is attraction marketing is designed to attract potential customers and consumers to take action.
This is a form of marketing you’ll want to know about. There are a lot of things you’ll want to know, such as the benefits. With that said, read on to find out what this type of marketing is, who can use it, the benefits, tips for attraction marketing and tools you can use to help you out.
The truth is that anybody can use attraction marketing, especially those who run business online. It doesn’t matter if you’re selling a product, service or trying to build an email list or provide people with free information in the form of an eBook, you can use attraction marketing. As previously mentioned, this type of marketing is designed to persuade people to take a specific action, such as buy/download/inquire and so on.
If you run a website and you want to generate more sales, then you need to appeal to people and communicate with them in a way that speaks directly to them. This is where attraction marketing comes into play. If you’re not using it, then you’re missing out.
Benefits Of Attraction Marketing
Benefits of attraction marketing, the benefits and advantages it offers is virtually endless. However, there are a few key advantages and benefits. The top ones include:
1. Make Sales
Perhaps the best thing about attraction marketing is it can result in you making more sales than you imagined. Sure, you might be doing alright in that department, but if you’re not using this kind of marketing, then you are potentially missing out on making even more sales. When you appeal to people and you communicate with them in a way that resonates with them, then they will be more inclined to buy from you.
Even if the people you’re targeting don’t buy something right away, they might in the future. As time goes by, you could see a lot of repeat customers. Repeat customers are the best customers to have because it means regular profits.
2. Build & Maintain Relationships
In any kind of business, especially online-based businesses, relationships are everything. Whether it’s a brand new customers or someone who has been a customer for years, the relationship you have with them or wish to have is crucial to your success. This brings us to another benefit of attraction marketing. It can help you cultivate new relationships and build rapport with new customers.
It takes a lot of hard work to get people interested in what you’re selling or offering. It takes even harder work to get people to join your email list. When attraction marketing is done the right way, then those things become easier to do. Before you know it, you will be building, maintaining and strengthening your relationships with prospects, new customers and current customers.
3. Build A Massive Email List
If you want to build a list of qualified prospects and increase your chances of making sales to them in the future, then you need to focus on creating an attraction marketing campaign. You can create a campaign with the sole purpose of building an email list of subscribers who will eventually express even more interest in whatever you’re marketing. Even if you don’t offer products/services, you can still benefit from having a huge email list. There’s an old saying about the money being in the list, and this still holds true today.
4. Builds Trust
If you want to build trust almost immediately with people, then attraction marketing can do that. If you convey information in an appealing way, and in an honest way, then people will instantly trust you. You can then cultivate your relationship with those people, which will develop even more trust.
It’s important to stress that attraction marketing must be done in a way that doesn’t come off as over-hyped info about what you’re offering. If prospects think you are over-hyping a product, service or anything else, then they may look at you as being untrustworthy. Just be careful with how you go about marketing whatever the topic/subject you are marketing.
5. Build A Brand
Marketing can do wonders for a brand, even for one that is just getting started. If you have just gotten into multi-level-marketing or the internet business world or just launched a website, then you will need to do what you can to build your brand. Attraction marketing involves using methods that will quickly establish your brand and gain the trust of people virtually right away, and you’ll make sales. All of these things will play a role in the development of your brand.
Another tip is to truly believe in what you’re marketing. If you believe in what you do and you use attraction marketing, then your brand will grow faster than you can imagine. Before you know it, your brand will be recognized on a large scale.
6. Build An Audience On Social Media
Do not underestimate the power of social media. If you don’t have a large or even a medium following on social media, especially Facebook, then you’re missing a huge opportunity. The larger your social media following is, the more sales you’ll make and the more chance you have of your products/services/information going viral due to your followers sharing your posts, website link and so forth.
This brings us to the sixth benefit of using attraction marketing. It can be used solely for the purpose of building a following on Facebook, Twitter, Instagram and any other social media site. Simply use specific attraction marketing tactics and before you know it, your brand will become a familiar sight on social media.
7. Empowers And Inspires
If your business relies on recruiting others, such as MLM, then you need to keep people motivated. Attraction marketing is powerful when it comes to making people feel empowered, and it can inspire and motivate people in your down -line or those on your email list. Whether it’s people in your organization, inner-circle or on your email list or current customers, you want to inspire people because inspiration often leads to action being taken. If attraction marketing techniques are implemented properly, then you will inspire many people.
8. Many Techniques
There are a lot of different techniques that can be used with attraction marketing, and this includes search engine optimization, content marketing, video marketing and blog marketing to name a few. Others include social media marketing and pay-per-click tactics. You can take the time to test out a few methods and find out which ones work and which ones don’t. When you have a general idea of which method are working the best, then you can focus your efforts on them, but do use attraction marketing the right way.
A lot of people turn to attraction marketing because of how easy it is to get started with it, but also because of how affordable it is. In fact, if you do things right, you don’t have to spend much money at all. Do bear in mind that many attraction marketing methods may require a little bit of money and other methods can be done for free or you can spend money on them. Generally speaking, this type of marketing is affordable and just about anyone should be able to get started with it without spending a substantial amount of money.
Another advantage of this type of marketing is it encourages people to maintain an optimistic attitude. If you are a marketer or your business relies on marketing, then you cannot be negative, nor can your team members. Attraction marketing requires you to become an optimistic person, if you want to succeed with it.
Even if you’re not a positive person, eventually you may become one. Attraction marketing is that powerful that it can change just about anyone’s mindset. When you become a more positive person, then you’ll have even more success with attraction marketing and marketing in general.
Those are a few benefits of attraction marketing. As you can see, there are any advantages it offers. If you want to reap the benefits and advantages of attraction marketing, then make sure you start doing it right away.
Attraction Marketing Tips
What can you do to make the most with attraction marketing? Luckily for you, there are a lot of stuff you can do. Our top attraction marketing tips include:
1. Start A Blog
Launch a blog, which is a tool you need. Focus on creating content that grabs people’s attention and make sure the blog’s design is impressive. Remember, people take notice of the design of a blog, and a poorly designed site can result in people leave the site. When you blog regularly, then it will grow as time goes by.
When your blog grows, it will be easier to attract an audience. Best of all, an attractive and appealing blog will retain an audience. No attraction marketing strategy would be complete without a blog.
2. Create Fan Pages On Facebook
Attraction marketing can generate massive results if you take advantage of social media, especially Facebook. On that note, you want to create at least 2-3 Fan Pages on Facebook. Focus on building up each page and post at least 1-2 times per day, but only make sure that one out of 10 posts are marketing related. For example, if you’re in the health and fitness niche, then post general info on each Fan Page, but after every 10 post you can publish something marketing related.
One of the best things about Fan Pages is you are not limited to how many people can follow you. You can build a page of 100,000 followers, or a page that has far more than that. It does take a lot of hard work to build huge Fan Pages, but the time and effort required is worth it.
3. Give Something For Free Away
Nobody is just going to give you their email address, which is why you have to entice them. You have to give them a reason to give them your email address. This brings us to our third tip, you want to give something for free away in exchange for email addresses. Don’t worry though because you don’t have to give away physical products, and digital based-products/items are the best kind to give away.
That being said, create an eBook that is related to your niche or to the targeted audience you have in mind. Once created, pay to advertise the eBook on social media and use SEO on the landing page you want people to find. Eventually people will give you their email address in exchange for the eBook. An eBook is just one of the many examples of items you can use to give away in exchange for email addresses.
4. Get On YouTube
Start a YouTube channel that focuses on what you are all about. If your niche is fitness, then your channel should be all about fitness, so create videos about various aspects of fitness. Just like blogging, you want to be consistent with uploading videos to YouTube. Don’t forget to use basic SEO when you use YouTube, such as using a keyword or two in the description, including a back-link to your main website and using keywords in the title of the video and things of that nature.
One of the reasons you want to use YouTube is because people often prefer watching instead of reading. You easily convey your message and you can easily entice people to take action, if your videos are of good quality. Not only that, but videos tend to rank easier than written content and millions and millions of people watch videos on YouTube every single day. If you create good videos that focus on a specific niche, then eventually attraction marketing will start working its magic.
5. Create A LinkedIn Profile
A lot of people overlook the benefits of setting up a LinkedIn profile, but you shouldn’t. Attraction marketing methods can be used via various avenues and LinkedIn is one of those avenues. However, you don’t want to just throw up a basic profile of yourself and hope for the best.
Instead, take the time to create a professional LinkedIn profile and make sure everything looks nice and neat. Do not create a profile that is filled with clutter because you will be overlooked by serious LinkedIn users. When attraction marketing is used properly on LinkedIn, then you could easily grow your business from a small time operation to an overnight success, sort of speaking.
Speaking of LinkedIn, join groups on the site. You can join a few dozen groups, but only join groups that relate to what you do. By connecting with like minded people via LinkedIn groups, you will grow your network. If others like what you say on your websites, blogs and LinkedIn profile and so on, then they may help you generate additional business.
6. Get On Instagram
No attraction marketing campaign would be complete without using Instagram to generate sales and traffic to websites. As a general rule of thumb, start at least 4-5 Instagram profiles and upload different photos to each one. Always use high quality images and be active on the site because the more active you are and the more you use hashtags properly, the more traffic you will send to your site, blog, YouTube channel or wherever else you want traffic to go to.
If you’re struggling to get followers on Instagram, then encourage your Facebook friends/followers to go to your Instagram profiles. Ask them to tell their friends to follow you to. All it takes is a few people to tell their social media friends about your Instagram account for your following list to grow.
Attraction Marketing Tools
If you want to be successful with attraction marketing, then you need the right tools. Thankfully, there are a lot of different tools you can use to help you get the most from this kind of marketing. The top tools include:
1. ClickFunnels- In order to create a successful attraction marketing campaign, you need to create nice looking squeeze pages or funnel pages as they are commonly called. ClickFunnels is a tool you’ll want to use because it allows you to quickly and easily create funnel pages, which can be used to generate an abundance of leads. Even if you’re not good at selling, you will find ClickFunnels useful, especially when you consider all of the tools they provide their customers with.
2. GetResponse- Another tool you’ll want to use regularly is an email auto-responder, which allows you to send mass emails to your email list. One of the best email responders out there is GetResponse. They provide you with useful tools that can help you create appealing emails, such as email templates and you can segregate your lists.
You can build multiple lists, with each one contain subscribers that can be targeted with specific campaigns. For example, if you’re a a fitness center and you also sell supplements, then you can build an email list of those seeking workout tips to use at the gym. The other list can be those who might be interested in buying and using supplements. This is just one of the thousands of examples we could give.
3. A Blog- Find a good blogging platform and get to blogging. Start and maintain your main website, but do make sure you have a separate blog and update it as often as possible. Create posts that are honest and ones that really represents your personality, brand and message you’re trying to convey. If you are consistent with blogging, people will be attracted to what you say in your posts, which will lead them to wanting to know more about you and your brand.
You should download WordPress and design a nice looking blog. Don’t forget to find a hosting platform and feel free to install marketing-related plug-ins. Once your blog is up and running, you can implement an attraction marketing campaign. If you stick with a good method/methods, eventually you could end up getting some great results.
4. CRM Program- CRM is short for customer relations management, and it means exactly that, a way to manage relations with customers. There is CRM software out there that can help you manage your contacts. Such software allows you to follow up with your prospects. If you want to make managing customers/prospects easier, then get your hands on a good piece of CRM software.
When it comes to attraction marketing, you need a tool that creates lead pages that convert. You need quality CRM software, a blog that is updated often and an auto-responder that is reliable and provides you with great tools. Once you have all those things, you’ll be a step closer to reaping the benefits of attraction marketing.
As you can see, attraction marketing is a powerful form of marketing and when used right, the results can be amazing. There are many other benefits of attraction marketing, besides the ones previously discussed. If you want to make the most from this type of marketing, then make sure you keep the above tips and advice in mind.
Attraction Marketing Strategies
Attraction marketing can be leveraged through several strategies:
- Inbound Content: Create content that addresses the needs, desires, and pain points of your target audience. This can include blogs, newsletters, and other resources to attract and convert top-of-the-funnel customers.
- Influencer Marketing: Utilize influencers on social media to demonstrate your products and services, thus enhancing brand credibility and multiplying visibility and conversions.
- Courses and Workshops: Offer educational resources such as courses and workshops that not only position your brand as an authority but also foster long-term customer loyalty.
- Product Placement: Subtly place your products in various media, like films, series, or social networks, to increase brand awareness among a wider audience. This strategy works well for established brands that can showcase their products being used by celebrities or influencers1.
These strategies are designed to educate and engage potential customers without a direct sales pitch, building a relationship founded on trust and value.
Attraction Marketing Examples
Here are some examples of attraction marketing in action:
- MasterClass: They use trailers and videos to showcase the success stories of their instructors, which educates and attracts subscribers by demonstrating the value of their classes.
- Nike and Michael Jordan: One of the most iconic endorsement deals, where having a credible figure endorse a product significantly boosted sales for Nike.
- Home Depot: They host in-store and virtual workshops to educate customers, making the shopping experience interactive and valuable, thereby increasing brand loyalty and customer acquisition.
- Growth Design: They release interactive comic book format case studies on product psychology, which are personal, engaging, and educational, driving traffic and sales for their masterclass1.
These examples show attraction marketing’s effectiveness in creating brand credibility, educating potential customers, and building personal connections that lead to sales.
Attraction Marketing Formula
Attraction Marketing Formula is a 185-page, 10-chapter ebook by Ferny Ceballos that narrates a step-by-step guide on how to advance your network marketing company or business through attraction marketing.
The target audience of the ebook is geared towards entrepreneurs, network marketers, and affiliate marketers who wish to advance their businesses which can range from multilevel marketing programs to businesses powered by subscribers. The product includes the ebook itself, training videos, and a 10-day boot camp.
It is priced at $47 and was written by Ferny Ceballos, an online salesperson who left his corporate job to start his own business from the comforts of his own home. He is currently a successful network marketer and runs Elite Marketing Pro where you can purchase the ebook and become part of a community of network marketers.
The ebook primarily focuses on the continual changes of marketing platforms over time as it is affected by the influx of marketers who join the marketplace. In this framework, it teaches its audience the basics of attracting prospects through online marketing techniques and encourages its readers to invest time and effort in only connecting and interacting with people that show interest in your products and/or business.
Ceballos argues that communication is a valuable component in creating a successful online business. And so, according to the Attraction Marketing Formula, unlike traditional recruiting, in order to attract prospects, you have to be able to appeal to them so that they come to you and not vice versa. In an effort to accomplish this, you must be able to identify and understand the wants and needs of your prospects and potential customers.
Essentially, the ebook aims to answer pressing questions such as “How come I am not getting the sales I need?” “How come no one is listening to me?” and “Why has traditional marketing stunted the growth of more than 95% of network marketers worldwide?”
In addition to the ebook is the 10-day boot camp which offers a surplus of value for its audience. On each of the ten days, customers will receive a link from Ceballos himself to videos on topics that range from shotgun marketing to relationship building with your followers. As a one-time investment, the pay off is long term as you are provided and are able to acquire an abundant amount of learning material to help you and your online networking business grow and expand.
The ebook itself is presented in an easily digestible manner that avoids the excessive use of jargon so that its readers may have an easier understanding of the topic at hand. In addition to this, the product has value because it offers an ebook, training videos, and a 10-day boot camp at an incredibly affordable price. It has also received positive customer feedback with a rating of around 90-95%.
Ceballos emphasizes the rapid growth of the marketing landscape as people have turned to work from home nowadays. In his ebook package, Ceballos offers practical yet comprehensive advice amidst this ever changing landscape, from learning how to upgrade your network marketing skills to dealing with frustrations and rejections. Nonetheless, Ceballos offers his readers an avenue for learning, progression, and development, so that you may succeed just as he did.
How To Use Attraction Marketing
To effectively use attraction marketing, follow these seven steps:
- Brand Yourself, Not Your Business: Focus on personal branding. People trust individuals over corporations, so highlight your own story and how your product or service has benefited you personally.
- Define Your Target Audience: Understand exactly who you are serving, which allows you to tailor your message and content to the people most likely to engage with your brand.
- Understand Your Audience’s Challenges: Identify and address the specific problems your audience faces that your product or service can solve.
- Create Consistent Valuable Content: Generate educational and entertaining content that speaks to your audience’s problems and provides solutions.
- Build Relationships with Your Audience: Engage with your audience regularly to build trust, which is essential for any business relationship.
- Engage with Your Audience: Keep the conversation going. Respond to comments, participate in forums, and use chat marketing to maintain engagement.
- Embrace Multiple Income Streams: Don’t rely on a single revenue stream; offer various ways that serve and benefit your audience.
Through these steps, attraction marketing turns your brand into a magnet that draws prospects by building trust and establishing a personal connection
What is an example of attraction marketing?
Attraction marketing is a strategy that focuses on attracting potential customers or clients to you rather than actively pursuing them. An example of attraction marketing is creating valuable and informative content, such as blog posts or videos, that address the pain points and interests of your target audience. By providing valuable information and positioning yourself as an expert in your industry, you attract potential customers who are already interested in what you have to offer.
Does attraction marketing really work?
Yes, attraction marketing can be an effective strategy for generating leads and building relationships with your target audience. By providing valuable content, building a strong personal brand, and positioning yourself as an authority in your industry, you can attract and engage potential customers who are already interested in what you have to offer. This approach focuses on creating a positive and compelling image that naturally draws people towards your business.
What is the attraction marketing formula?
The attraction marketing formula is a strategy that focuses on attracting potential customers or clients to your business by providing valuable content and building relationships. It involves creating and sharing high-quality content that addresses the needs and interests of your target audience, positioning yourself as an authority in your industry, and using various marketing tactics to attract and engage potential customers. By providing value and building trust, you can attract people who are genuinely interested in your products or services, leading to higher conversions and long-term customer relationships.
Is attraction marketing an MLM?
No, attraction marketing is not inherently an MLM (multi-level marketing) strategy. Attraction marketing refers to a marketing approach where businesses aim to attract and engage potential customers by providing valuable content and building relationships. MLM, on the other hand, is a business model where participants earn income not only from their own sales but also from the sales of the people they recruit. While attraction marketing can be used by MLM companies, it is not exclusive to MLM and can be utilized by businesses in various industries.